This past week, South Florida Cosmetic Dentistry had the unique opportunity of being invited to attend a cocktail party and focus group, hosted by 4 PM Events, the elite wedding industry marketing leader, for The Wedding Salon.

Every year in various locations such as Los Angeles, New York, and Miami, 4 PM events management company hosts a high-end bridal extravaganza for brides and vendors to attend. The one-stop shop for the best and finest in the industry is know only as The Wedding Salon. This year in Miami, the Wedding Salon will be located at the elite Biltmore Hotel in Coral Gables, FL.

At the cocktail party and focus group (held at Villa Woodbine), we met with some of the wedding and special event industries finest talent, and shared trade secrets for marketing and customer lead generation. Being the only cosmetic dental representatives attending, allowed for us to get ideas outside of our normal spectrum of thinking and forge relationships with new vendors and specialists.

There are many ways that we can work together to help our businesses thrive. For example, we met with several extremely talented photographers such as KT Merry, Nicole Kent, Frank Sanchez, and Elizabeth Antunes. There are many occasions in the future where we at South Florida Cosmetic Dentistry have discussed sending our cosmetic cases to be professionally photographed upon completion of their case. We would also be able to help their clients to have the perfect wedding day smile for photos as well!

We also met with many makeup artists, including Ana Baidet. Talent like hers is extremely important to have on the big day and will certainly compliment a great photographer. When we do professional photo shoots in the future, we will be able to utilize those resources.

One very chic couple the we met, Katy and Marc Benichou, have a company called Bubble in Aventura where the rent out amazing furniture pieces for special events. We also had the pleasure of meeting T Gomez, and Monica Porrata-some great resources in party/event planning.

In the ways of entertainment, many people throughout Florida have heard of the Master Musicians and used their services of live classical music for their functions. Julie Bloch, of Master Musician's was just lovely to speak with and gave great help and suggestions for our own wedding. We also met with Ruby of the Ruby Baker Band which offers exquisite live bands.

For those video needs contact Scott Wolfson (formerly worked for CNN), of Wolfson Productions, to tape and edit any special events needs. If you want to make sure that you don't look like a fool for your first dance as bride and groom, Julie Manfre of The First Dance, is the woman who will make sure that you look like a professional.

Finally, last but surely not least were the hosts of this amazing function. 4 PM events President Tatiana Byron did a phenominal job hosting this event and offering great advice and suggestions for everyones businesses. She is one of the best in this business and we wanted to thank her for coming and speaking at the focus group. We also were priviledged to meet her event designer Thomas Noel of Event Design Incorporated. He spoke with us regarding our direct mailing campaign and offered great feedback.

Thanks again for inviting us to The Wedding Salon, and thank you also to everyone that we met and made contacts with. Hopefully, we can all keep in touch and refer business to each other in the future!